Getting your Google My Business listing verified should be the next first thing you do. The verification process can take up to a couple of weeks, as usually Google insists on mailing a postcard with a unique PIN to the physical address listed in your Google My Business profile to confirm verification.
Why do I need to verify my ‘Google My Business’ listing?
When you do not claim your Google My Business listing, your business is simply unowned in the eyes of GMB. Once officially claimed (a quick and easy task) you will be able to suggest edits, adjust your address, phone number, website and opening hours. Plus uploading photos and even videos and offers are possible. Also without claiming your listing as the first local seo step, you won’t be able to reply to important reviews by customers, plus the Google My Business support team won’t help with any problems until unverified.
Also important to realise that someone else doesn’t try to claim you Google My Business listing in error or in poor form to stop you gain the local rankings your business deserves. Or even someone can suggest that your listing does not exist and possibly Google will delete the listing.
One way to claim your GMB listing is from the Knowledge Panel. Click on “Own This Business” and follow the all steps provided. They will send you a verification card through the post and you will be set up straight after that!