Local SEO – FAQs
Frequently Asked Questions
Like other digital marketing optimization efforts, improving your visibility in Google Maps marketing can – and likely will – take time. This means there are no quick hacks, no overnight fixes, no easy way to rise to the top of the pack. Even if you implement all the optimisations above, it may still take a while for your business’ visibility to improve in Google Maps.
Getting your Google My Business listing verified should be the next first thing you do. The verification process can take up to a couple of weeks, as usually Google insists on mailing a postcard with a unique PIN to the physical address listed in your Google My Business profile to confirm verification.
Why do I need to verify my ‘Google My Business’ listing?
When you do not claim your Google My Business listing, your business is simply unowned in the eyes of GMB. Once officially claimed (a quick and easy task) you will be able to suggest edits, adjust your address, phone number, website and opening hours. Plus uploading photos and even videos and offers are possible. Also without claiming your listing as the first local seo step, you won’t be able to reply to important reviews by customers, plus the Google My Business support team won’t help with any problems until unverified.
Also important to realise that someone else doesn’t try to claim you Google My Business listing in error or in poor form to stop you gain the local rankings your business deserves. Or even someone can suggest that your listing does not exist and possibly Google will delete the listing.
One way to claim your GMB listing is from the Knowledge Panel. Click on “Own This Business” and follow the all steps provided. They will send you a verification card through the post and you will be set up straight after that!
Although many businesses claim their Google My Business listing, many simply register their business and provide only the most cursory (or worse, incomplete) information. This, unsurprisingly, results in far less visibility and a poorer overall Google Maps ranking. We will do the right thing making sure that your Google My Business is optimised.
So where do people fail with Google My Business?
- Adding enough photos
- Review your Google Map listing
- Incorrect website URL
- Unanswered reviews – always comment
- Incorrect address
- Opening hours
- Check phone number
- Questions and answers
- About section completed
If you do not monitor the above essential categories as a minimum, you will be providing a bad user experience, meaning a lower Google My Business rankings, and you will be losing out on potential new customers.
Google My Business (formerly known as Google Places) enables business owners to claim a listing for their business that may appear in Google search results. Virtually any type of business can claim a Google My Business listing, which will display information that searchers may want to know, such as address, opening hours, and customer ratings. To claim Google will verify by sending a postcard containing a code to your address.
It’s unclear to what extent user reviews play a part in the Google Maps search algorithm, but a business with no reviews is almost certainly going to struggle to compete with a business with lots of reviews, so it’s vital that you solicit and include reviews in your Google My Business profile.
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About SEO Animals
We understand Local SEO and the importance that local businesses need to be found. Appearing in local listings with Google My Business and Google Maps will improve your visibility and customer footfall. It is simple, if local customers are looking for your services, SEO Animals can help them find you with affordable local SEO services.
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Effective and affordable SEO services is the Quickest Way to Get More Local Customers for Your Business - SEO Chichester, SEO Sussex