Local SEO – FAQs
Frequently Asked Questions
In a nutshell, Google Maps marketing is the process of using Google Maps’ functionality to make your business easier to find. Although this can be very useful (and expected) for large companies, it’s even more indispensable for smaller businesses. However, Google Maps marketing isn’t just about visibility – it’s about positioning, and not just that of your store. If used correctly (and strategically), Google Maps can play an important part in your digital marketing strategy.
Google recently announced that a range of new ad features would soon be coming to Google Maps.
There are four main ad features that are new to Google Maps. They are Promoted Pins (which can include branding and logos), in-store promotions, customisable business pages, and a local inventory search function. These ads will be shown in Maps results on the Google Maps app, the desktop and mobile versions of the Google Maps site, and on Google.com Expanded Map results.
One of the best ways that people find new locally sourced business is through Google Maps. For restaurants and trades for example, if you are missing an accurate listing on Google Maps, you could be missing out on many new customers.
Always add and update your Google My Business listing with your new contact info. This feeds into Google Maps instantly.
First create a Google My Business Listing.
Google allows business owners to add and update how their business information displays in local listings and Google Maps. So create a Google My Business listing
Once signed up, you can add the basic information and address of your business, but to gain full access to Google My Business, you will need to verify it’s your business, they will send you an old fashioned postcard through the post to confirm the location address for Google Maps.
If your business is already on Google Maps, it may have inaccurate information, make sure you alter this immediately as inaccurate information can have a negative effect to rankings with your competitors.
When putting your business on google maps, make sure complete all the below steps for accuracy and user experience.
- Add enough photos
- Review your Google Map listing
- Correct website URL
- Answer reviews – always comment
- Accurate address
- Opening hours
- Check and test phone number
- Questions and answers
- About section completed
- Products added
- Offers included
- Regular photo uploads
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About SEO Animals
We understand Local SEO and the importance that local businesses need to be found. Appearing in local listings with Google My Business and Google Maps will improve your visibility and customer footfall. It is simple, if local customers are looking for your services, SEO Animals can help them find you with affordable local SEO services.
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