5 Tips for a Google Friendly Website
One of the key modern day challenges for any small business is ensuring your website shows up in online searches and attracts a steady flow of visitors. Website optimisation has evolved greatly over the last decade or so and putting in all the relevant building blocks certainly takes a good deal of thought and work. SEO (Search Engine Optimisation) can seem mystifying, especially if digital marketing is not your forte. There are however a few simple steps you can take to improve your search ranking results and ensure that you have a Google friendly website:
1. Claim Google My Business
This is something small businesses owners can set up in a matter of minutes and you don’t need to be a digital guru. If you have business that caters to a local audience, signing up for Google My Business is vital. It’s also free to do.
Not only will your business show up on Google Maps, it provides you another way to build your reputation online by collecting publicly visible customer reviews. You can also post information, include images and tell people about your latest offers, products or events.
2. Add a FAQ Page to Your Website
People ask questions when searching online. Including a page that contains all the most important and often asked questions about your business means that you have a good chance of matching with a relevant Google search.
Voice search is also on the rise and by 2020 it’s estimated that half of online searches will be carried out through voice. The key factor here is to note that most of the questions are in the form of who, what, why, where questions – which is what you should focus on in your FAQ website page.
3. Put Your Address and Telephone Number on Every Page
This is important when it comes to local SEO on Google, but there are still many small businesses that only include these details on their website home or contact page.
It’s relatively easy to set up a template that puts your contact details on every page of your website. Your telephone number must also be linked to ‘click and call’ and your address linked to Google Maps.
4. Regularly Post to your Website
Google loves new information. Updating your site regularly and adding new information will help improve your ranking. Regularly adding new content encourages Google bots to crawl your site and re-index it.
One of the easiest ways to regularly add new content is to have a blog on your site. This provides a number of benefits apart from boosting SEO, it gives you a chance to show your experience and cement your reputation, it encourages existing customers to stay in contact and it gives you the chance to optimise for a variety of keywords.
5. Manage Your Google My Business Posts
Google My Business allows you to post certain types of content such as notifications of updated content on your website, upcoming events, special offers and the like. The platform also gives you the option to add engagement buttons that viewers can click on.
Google My Business posts have a 7-day life cycle and then they disappear, so you need to make sure that you update and add new posts regularly to keep your business live online. Google will prompt you when a post is about to expire. Regular posting helps create interest and keeps you moving up the rankings.
Being Google-friendly involves using several different approaches, from signing up for the free Google My Business page to understanding website optimisation and tailoring your content for SEO. Get it right and you should greatly improve visibility for your business.
If you would like to find out more about how to improve your performance with Google, contact the professional digital marketing team at SEO Animals today.