Improve Your Local SEO Ranking With Website Content
When looking to improve your overall visibility online, it’s also important to address your local SEO ranking, to ensure that you rank higher than, or at least level to, your local competitors. After all, you want customers and potential customers to have the ability to click through and find your website before you do anyone else’s. There’s lots of ways to improve your local SEO, and enlisting local SEO services and specialists can help. Before you do though, there’s lots of actions you can take right away to help boost your profile.
Feature Case Studies
There’s huge value in genuine case studies profiling your success stories. Make sure these are well featured on your website and the text can be read by Google; so don’t let it be part of an image, but rather the page’s body of text. Use local business names and locations as much as possible so that search engines are able to understand your interactions with other local people and places.
Write about Local Events
If somethings happening in your area, write about it! Aside from the good PR that giving extended profile to these events can bring, using your online presence to detail and feature such goings on is another way of telling Google where you are and where you operate. For example, if you’re in Sussex, use your local SEO Sussex-specific to your advantage. Don’t go overboard (keep it relevant!) but where you can, write again using locally appropriate words. Smaller events may only ever be covered in local press, so competition may not be too high when it comes to local SEO rankings on these topics.
Write About What’s Unique In Your Area
Writing about the area within which your business originates and operates holds local SEO value, and can be easily made relevant to your site. In the ‘About’ section of your business, consider including text on your HQ and what you love about it, why you choose to operate out of the areas you do and how far your services extend around the locality.
Write About What’s Unique About Your Niche
We know that consumers like to browse online and tend to look into more than one brand or service provider before they make a purchase decision. It’s important, therefore, for your website to make clear exactly how your company is unique. Be specific about your niche and what makes you different – and superior! – to other businesses.
Research And Use Local Keywords
Google holds millions of insights on its users and can help you identify exactly what people are searching for by geography as well as other demographics. Local dialects, slang and different language all impact on who people search, so ensure that you know what those in your area are and aren’t looking for with Google Keyword Planner. Once you know, you can start using the relevant words and phrases throughout your site to best play into local searches.
5 Tips for a Google Friendly Website
One of the key modern day challenges for any small business is ensuring your website shows up in online searches and attracts a steady flow of visitors. Website optimisation has evolved greatly over the last decade or so and putting in all the relevant building blocks certainly takes a good deal of thought and work. SEO (Search Engine Optimisation) can seem mystifying, especially if digital marketing is not your forte. There are however a few simple steps you can take to improve your search ranking results and ensure that you have a Google friendly website:
1. Claim Google My Business
This is something small businesses owners can set up in a matter of minutes and you don’t need to be a digital guru. If you have business that caters to a local audience, signing up for Google My Business is vital. It’s also free to do.
Not only will your business show up on Google Maps, it provides you another way to build your reputation online by collecting publicly visible customer reviews. You can also post information, include images and tell people about your latest offers, products or events.
2. Add a FAQ Page to Your Website
People ask questions when searching online. Including a page that contains all the most important and often asked questions about your business means that you have a good chance of matching with a relevant Google search.
Voice search is also on the rise and by 2020 it’s estimated that half of online searches will be carried out through voice. The key factor here is to note that most of the questions are in the form of who, what, why, where questions – which is what you should focus on in your FAQ website page.
3. Put Your Address and Telephone Number on Every Page
This is important when it comes to local SEO on Google, but there are still many small businesses that only include these details on their website home or contact page.
It’s relatively easy to set up a template that puts your contact details on every page of your website. Your telephone number must also be linked to ‘click and call’ and your address linked to Google Maps.
4. Regularly Post to your Website
Google loves new information. Updating your site regularly and adding new information will help improve your ranking. Regularly adding new content encourages Google bots to crawl your site and re-index it.
One of the easiest ways to regularly add new content is to have a blog on your site. This provides a number of benefits apart from boosting SEO, it gives you a chance to show your experience and cement your reputation, it encourages existing customers to stay in contact and it gives you the chance to optimise for a variety of keywords.
5. Manage Your Google My Business Posts
Google My Business allows you to post certain types of content such as notifications of updated content on your website, upcoming events, special offers and the like. The platform also gives you the option to add engagement buttons that viewers can click on.
Google My Business posts have a 7-day life cycle and then they disappear, so you need to make sure that you update and add new posts regularly to keep your business live online. Google will prompt you when a post is about to expire. Regular posting helps create interest and keeps you moving up the rankings.
Being Google-friendly involves using several different approaches, from signing up for the free Google My Business page to understanding website optimisation and tailoring your content for SEO. Get it right and you should greatly improve visibility for your business.
If you would like to find out more about how to improve your performance with Google, contact the professional digital marketing team at SEO Animals today.
How Do I Add My Business To Google Maps?
Hey local businesses! In the first of a series, we are looking at the basics of Local SEO. And marketing your business locally, online. We can do this by adding your business to Google My Business, so how do I add my business to Google Maps we hear you shout?
We’ve all googled a brand or business and found a handy pin on a map to locate where we’re headed. There is evidence to suggest that having a map listing on the search engine can greatly increase customer engagement. And as it appears ‘above the fold’ (that is, without the user having to scroll down). It’s a fantastic way to get as much info about your business in front of a customer at once, without them having to make much effort. So, if you’re frantically searching ‘how to add my business to Google Maps’. Allow us to explain who, what, where, when and why!
What is Google Maps?
There are various mapping software systems on the internet, but Google Maps is for, most, the default. Anything ‘googled’ will show up on Google Maps if a map pin is available. As the world’s most popular search engine, it is common sense for businesses to invest efficiently in SEO services to ensure that they rank highly in search results on Google, and, if applicable, can appear on the Google Maps feature.
Why is it Important for your Business to Appear on Google Maps?
Google is the most used search engine in the world, and its index of billions of pages of content is accessed over 63,000 times a second. It is likely, therefore, that most of your customers and potential customers have access to and regularly use Google to search online. Over 90% of searches done online take place on Google!
When a business is pinned on Google Maps, location details and a small map appear alongside the first search result at the top of the page. Users can click through for more information on the business, as well as directions to the location. The more information you can give customers upfront, the better! Having a Google Maps listing increases general search ranking visibility as well as ensuring that you’re listed up there at the top alongside your local competitors.
Check out your local business ranking in Google using our free instant local SEO report tool.
The Growing Element of Google My Business
A Google Maps listing is just part of ‘Google My Business’, which houses all of a business’ details for those searching. Businesses of all sizes can take full ownership of their listings, completely for free.
Taking the time to properly manage a Google Business listing gives your firm the opportunity to grow its business online and off. As the brand visibility increases, so too do the chances to manage paid advertising, brand imaging and audience intelligence. It allows businesses to expand and better meet their customers needs, as well as to move into new markets should they choose to.
How to Add Your Business to Google Maps
Google Maps is part of the Google My Business dashboard. to add your business to Google Maps, access the dashboard, and set up a new account if you don’t have one already. From here, search for your business in the list and select it if it already exists. Enter address details… and then things all get a bit manual. To really prove you are where you say you are, Google will send out a postcard with a verification code on. Use this code in the dashboard when you receive it and your business will start appearing in local SEO map listings within a day or so!
Next we will look at the growing importance of making your Google My Business listing accurate and checking against other local listings on the internet.
5 Ways To Optimise Your Website For Local SEO
The world wide web is a big place, but you don’t need to worry about getting swallowed up in the millions of businesses and pages listed on search engines. Instead you can focus on those searching in and around your local area and for products and services in your local area. That’s what local seo is in reality! The best way to target those internet searchers is to optimise your website for local SEO (Local Search Engine Optimisation) – and fear not! There’s lots of small things you can do that will have a tangible, lasting impact on your search engine ranking. Here’s our top 5 Ways To Optimise Your Website For Local SEO
1. Optimise Your Homepage with Local Data
Your homepage is, for most, the first impression that customers and potential customers will have of your business. And you need to cram in as much information, delivered clearly, concisely and positively, as possible. This includes the address details of any relevant offices or physical locations as well as information on the areas you service or offer your products within. Local SEO Sussex, or further afield, will pick up on this prominent data and file it accordingly amongst other listings from local businesses.
2. Optimise Your Website’s Meta Data
Internet users only see the content you make public, but search engines also read the ‘meta data’ of your website. Use this in consideration as to how to rank your pages in search results. This data is kept behind the scenes of your site, but can be optimised to include local SEO data. Use keywords, but be careful of spam, as search engines have grown wise to irrelevant ‘keyword stuffing’ but be sure that yours contains relevant place names in your meta descriptions and title tags so it knows where you work.
3. Claim And Optimise Your Google My Business Page
The Google Maps and business listings presented at the top of search results are free to claim and update! Register yours, verify your address (a manual process involving a security code on a post card – Google will explain all) and keep all information up to date for an easy local SEO boost.
4. Ensure NAP Citations Match Google My Business
A NAP Citation is a Name, Address, Phone Number note that sits within your website. Even if this data isn’t public, it needs to be in the backend of your site for search engines to read. However, it is critical that this is written in exactly the same way wherever it features, including any entries on Google My Business. One number or letter out will confuse the algorithms, so keep it all identical! This is an absolutely critical step to good local SEO, but one often overlooked and forgotten.
5. Add Your Website To Local Directories
Local directories used to be a pinnacle of the internet, and they’ve now fallen somewhat out of favour. But they’re still of use! Take the time to list your office or place of business in any local business directories to reiterate to search engines your address, facilities and local relevance. Key directories in the UK such as yell.com are influential or yelp.com who feeds the Apple maps network for example.
We value the current importance of Google My Business as an essential tool to help rank and Optimise Your Website For Local SEO. Why not use the SEO Animals free Local SEO review to get an instant review of your businesses local position for Local SEO.
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01 August 2019
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