5 Ways To Optimise Your Website For Local SEO
The world wide web is a big place, but you don’t need to worry about getting swallowed up in the millions of businesses and pages listed on search engines. Instead you can focus on those searching in and around your local area and for products and services in your local area. That’s what local seo is in reality! The best way to target those internet searchers is to optimise your website for local SEO (Local Search Engine Optimisation) – and fear not! There’s lots of small things you can do that will have a tangible, lasting impact on your search engine ranking. Here’s our top 5 Ways To Optimise Your Website For Local SEO
1. Optimise Your Homepage with Local Data
Your homepage is, for most, the first impression that customers and potential customers will have of your business. And you need to cram in as much information, delivered clearly, concisely and positively, as possible. This includes the address details of any relevant offices or physical locations as well as information on the areas you service or offer your products within. Local SEO Sussex, or further afield, will pick up on this prominent data and file it accordingly amongst other listings from local businesses.
2. Optimise Your Website’s Meta Data
Internet users only see the content you make public, but search engines also read the ‘meta data’ of your website. Use this in consideration as to how to rank your pages in search results. This data is kept behind the scenes of your site, but can be optimised to include local SEO data. Use keywords, but be careful of spam, as search engines have grown wise to irrelevant ‘keyword stuffing’ but be sure that yours contains relevant place names in your meta descriptions and title tags so it knows where you work.
3. Claim And Optimise Your Google My Business Page
The Google Maps and business listings presented at the top of search results are free to claim and update! Register yours, verify your address (a manual process involving a security code on a post card – Google will explain all) and keep all information up to date for an easy local SEO boost.
4. Ensure NAP Citations Match Google My Business
A NAP Citation is a Name, Address, Phone Number note that sits within your website. Even if this data isn’t public, it needs to be in the backend of your site for search engines to read. However, it is critical that this is written in exactly the same way wherever it features, including any entries on Google My Business. One number or letter out will confuse the algorithms, so keep it all identical! This is an absolutely critical step to good local SEO, but one often overlooked and forgotten.
5. Add Your Website To Local Directories
Local directories used to be a pinnacle of the internet, and they’ve now fallen somewhat out of favour. But they’re still of use! Take the time to list your office or place of business in any local business directories to reiterate to search engines your address, facilities and local relevance. Key directories in the UK such as yell.com are influential or yelp.com who feeds the Apple maps network for example.
We value the current importance of Google My Business as an essential tool to help rank and Optimise Your Website For Local SEO. Why not use the SEO Animals free Local SEO review to get an instant review of your businesses local position for Local SEO.